We believe that your website should be your hardest working employee, but it can only operate that way if it has been strategically optimized to do so.

Turning your website into a powerful lead generation source takes a lot of work and planning. The ability to capture leads involves encouraging visitors to convert on your website and that encouragement is done by establishing opportunities for conversion.  

Let’s talk about a few simple things that you can implement to capture leads on your website.

Use Calls to Action

Calls to action, or CTAs, are links that advertise free resources, resources that are available for download and require visitors to submit their information in order to access, ie they are lead capturers. Your website should feature colourful, standout calls to action that tell users and visitors where to go on your site to find value. You can learn more about calls to action by clicking here. 

 Use Landing Pages

A landing page is your opportunity to convince visitors to download your high-value offer in exchange for their information. Before you create landing pages for your site, you will first need to develop some high value offers. Think of your high value offers as solutions to your potential leads problems. Once a lead converts on a landing page, you can continue to market to those leads through your sales funnel.

Use Leadin

Leadin from HubSpot is an inbound industry secret that is slowly leaking out as people discover its analytical power. It is such a useful tool, not only will it snag you more leads on average, but it will also provide you with unparalleled lead intelligence. With it you’ll learn how people found your website, how users behave on your site and what pages and offers are performing the best.

So, what is Leadin? Leadin uses intelligence through forms. You can create forms through the Leadin plugin/app or you can leave your existing forms and Leadin’s scraper tool will capture intelligence from any form submission. Leadin forms work best when they encourage an offer or prompt users to subscribe to your newsletter/blog.

Interested in strengthening your sales process? Hughes & Co. is a full-service agency that can give you all the tools you need to see serious growth. Connect with us to learn more about our arsenal of services to enhanced your lead generation.