When the great idea strikes, you never know where you'll be or what you'll be doing. The combination of sights and sounds can be impactful and suddenly you are the designer scrambling for a piece of scrap paper to sketch out the "look". I experienced just that the other evening while watching my beloved Seattle Seahawks own the field against the San Francisco 49ers.
An NFL ad caught my attention, in fact, everything about the ad was singing the sweet sounds of that branding project that I was, to that point, not feeling the good vibes for just yet. The colour was incredible. The way the blues and the oranges were positioned in highlighting that was opposite of what you might expect. I knew it was going to be a late night.
The element about this scenario that is unique is the telecommuting work model that powers the Hughes & Co. team. We work in our own spaces, we are free to be creative, we work to meet projects on deadlines, but we do it at our own pace (as long as we deliver to the client on time). Our team does connect and work in person, we can often be found on Google Hangouts, at coffee shops or doing some creative brainstorming over unconventional activities (think group runs, bowling, shopping excursions and ice cream stops).
It is this collaborative yet independent approach that lets those creative strikes become something beautiful.
The Brand Identity Design
It is 1:00 in the morning, I sit down at my computer and the next two hours are a blur. With creative concepts whizzing through my mind, it is nothing short of a frenzy of concepts and ideas until I find that one. Our latest branding project for a Niagara client has been the talk of our office and had the client wide eyed and smiling from ear to ear.
It is all in the colours with this concept. They are not what was on the television screen, but they are blue and orange, and the design is clean and modern. The client is a young professional, eager to develop a paper identity that will match his personal aesthetic. Sleek and urban was the name of the game, and so, we present the shiny new branding for ICI Appraisals.
We are very excited to show you what we have going on for their new online home. In the meantime, if you are considering a redesign yourself, connected with Krystyn to get inspired by H&C Inc.