The business card. It is one of the classic marketing tools which is used to market not only your business but yourself. It is an easy way to transfer basic information about yourself or business from one person to another. You want that information to be received as easily as possible, but at the same time you want the personality of your character or business to come through as well. So what makes an effective business card?
LegibilityYour card should be easy to read and easy to understand. Your name, contact information, and business should be clearly visible. This is often a first impression, so the last thing you want is someone to be straining their eyes to read your card, or trying to locate your name/contact information. You should be able to take in th basic information from a card in 5 seconds.
Size & MaterialWhile most cards measure in at 3.5 inches by 2 inches and are made of paper, sometimes people think "outside the box" and design these cards to a different size, or on a different material (wood, aluminum, cloth - the options are limitless). While some of these ultra-creative card designs may look great, and be impressive to the eye, it is important to go back to basics. A card is meant to be stored in a pocket or a wallet, and at the standard size fits perfectly into both. A smaller card may get lost in the shuffle of daily life, and a card made of clunky material may be more of a nuisance than an asset. A simple paper card can still be creative!
Visual AestheticYour card should look good! There's nothing worse than having 5 business cards in your wallet that all look the same, black print on a white background in Times New Roman Font. Just because you are a lawyer or doctor does not mean your cards have to look like this. Get creative - add a watermark or change up the finish of your card to something glossy. You don't have to sacrifice good design for subtlety. You can have both!
Hopefully this helps a little bit if you decide to create your own card. Take a look through our portfolio to see some examples that we've done and feel free to reach out to us!