Besides the fact that marketing events are fun and interactive, they provide you (and your team) with a wealth of current and actionable knowledge.   Attending marketing events demonstrates your businesses investment in the marketing world and its ability to generate qualified customers.  These events are a great way to prove to your clients, and your team, that you understand their time is valuable and that you are willing to learn new strategies to make their business grow in an ever changing environment.  These events can be costly, but the return on investment is worth it in the long run.

Staying Young

Staying young in the business world is incredibly valuable.  People who attend marketing events have the most current information at the tip of their fingers ready to implement in their workplace the second they get a chance.  The marketing world is constantly changing and evolving. Staying current is not a luxury, it’s a dedication.  

Understanding the recent technological developments and implementation strategies will give your business a competitive edge. Marketing conventions are also a good way to show your team that you value their education and encourage them to stay actively engaged in their role.  Why not take the time from your work day and live a little? Stay current, stay focused and stay young.

Networking at marketing events

Marketing events are a great networking opportunity.  Getting connected with other field professionals can help you in future collaborations and outsourcing.  Sometimes your business needs a helping hand, no shame in that, finding the right business to compliment yours can be challenging.  People who are attending the same conference typically share the same business values and marketing practices, these are the people your business wants to be affiliated with.  

It is frequently assumed that networking means making connections under the assumption of gaining new clients and business...Networking can also refer to making valuable field connections that will help further your brand.  In the end, it’s your business that is most important.

Brand Building

Creating a trustworthy, professional brand is important to attract new qualified clients, that may sound easier said than done.  Who are you more likely to trust: A brand that has an unrecognizable reputation in the marketing world, or a brand that has taken the time to form critical relationships with professionals and corporations. The decision isn’t hard.  Get out there and build an engaging, powerful narrative by taking calculated risks, and by encouraging real world experiences.  This will help progress future conversations with clients and your own team.  

These events are worth your time, they are valuable, and they will help grow your business.  The first step in any successful endeavor is the ability to market yourself first along with a good branding strategy.