On April 21st, Google will introduce their new algorithm that focuses on ranking your website based on whether or not it is optimized for mobile use. If your business’s website is not fully optimized then your google ranking could be taking a hit.

This applies to all pages on your website, ensure that your blog, landing pages and main website are all fully optimized. Google’s new algorithm means that it has never been more important to have a website that is fully optimized for mobile.

Here are 5 significant reasons why you need to invest in an optimized website.

Increases Website Traffic

You would be hard pressed to find someone without a cell phone nowadays and if they do have a cell phone, chances are they are also accessing the internet from that device, as well. HubSpot noted that 20% of all Google searches are conducted from a mobile site. If you do not have an optimized site you could be missing out on much of the mobile traffic. Once Google changes their algorithm, your chances of being found will become that much harder.

Improves Your Customers Experience

When your website is fully optimized it means it has been designed with mobile usability in mind. When a customer is browsing your site from their device, your site should fit their screen properly and the site should download quickly. If a mobile user is satisfied with the site they will continue browsing.

Reduces Bounce Rate

If a customer is not satisfied with your mobile website chances are they will leave immediately. This affects your bounce rate. Users do not have time to wait for your site to download nor do they want to zoom in or out to be able to click on your links. If your site is not optimized your potential customers will leave and they will probably find a competitor whose website is mobile friendly.

Increases Online Lead Generation

An optimized site will make it easier for your customers to find and access your links and calls-to-action; they won’t be required to adjust their screens to find it.

If you are a small local business having an optimized site means that you are connected to location-aware technology. This means that users will find your site based on geographic technology.

Improves Your Web Ranking

As of April 21st, mobile optimization is necessary. Google's new algorithm does not only affect the searchability of your mobile site, but rather your entire website. You have probably put a lot of work into building the rank of your site through search engine optimization, blogging and social media- don’t let your non-optimized site hold you back.

Now is the perfect time to optimize website for mobile, not only for the sake of your users but for the sake of your online reach. Connect with us today to start grabbing the attention of your leads, no matter what device they use to find you.