You have a business, you've enjoyed a career and you're ready to sell the company and realize the retirement plan or next career you're longing for. But how much is your company worth? Is it enough to carry you alongside your retirement savings? Could it be? In our experience, a healthy lead pipeline develops value and this is why.
Small to medium sized businesses can run into the issue of being their business. When you are the owner, you are also the primary source of leads and referrals... so what happens when you leave? A business that relies too heavily on the involvement of the owner is not a valuable business. Creating an independent and sustainable lead pipeline with intelligent digital marketing builds an automated reliable lead source that will live with the business following your departure.
When you have opportunities being delivered to you, the hunger dies down. You are no longer forced into a position of being worried about the dollar value on every quote, for every prospect. Every opportunity isn't the one that will carry your business. You can relax, be selective about who you want to work with. The beauty of this is your billable is naturally higher, so your incoming revenue is elevated as a result. Higher revenue lends to a more profitable business, lends to a higher valuation.
To be as valuable as you know your company is, you need to demonstrate continued revenue opportunities and a reasonable assumption of new revenue opportunities to your prospective buyers. Creating a digital lead generation strategy is an excellent way of making that happen.
In our experience, we have been a marketing team engaged to assist in raising the value of company and we've been a carry over service to the new buyer. Our guarantee to our client is to get them more clients, we like to work on a project for two years to have that revenue be a stable and reliable element of the business. When you sell a company that has reliably been generating leads and delivering growth year over year, you are an attractive asset. While you cost more to buy, you present a greater opportunity for success with your buyer.
If you're interested in reading some case studies about our clients that have sold their companies with our assistance, hop over to the contact page.