Calls to action (CTAs) are how we encourage visitors to take action on our website or our social sites. Whether we’re guiding visitors to a specific page or encouraging them to download a free ebook, the wording used in our CTA’s is integral. Words are powerful and the more powerful the call to action the higher your lead conversion rate will be.
Here are the most effective words that you can use in your CTAs. The creation of your CTA’s is twofold, words are not the only power player here, you will also need to concentrate on the design. Head over to this article, for more help with the design of your CTAs.
These action words are also verbs and they are mainstays for encouraging visitors to convert. They can all be used in various ways and be built out on. What they have in common is that they all tell your visitors exactly what they will be doing when they click.
Hesitation and comparison are a real part of everyone's decision making process. To limit that process you can create a sense of urgency in the copy that you use. The setup can be the supporting copy and the CTA the resulting action. Or the CTA can be the urgency itself.
If you want to increase your social media engagement, the key is to add calls to action to every post. Encouraging your audience to participate is as easy as asking.
This list of action words is in no way complete, but it does give you an idea of what words to use to compose effective CTAs. Really, the key to a strong and effective CTA is a power word (or words) combined with a compelling phrase. Then we spice that up with a stand out design and supporting copy (if necessary). Start using these words in your CTAs and you will see your leads increase. Take your CTA's to the next level with help from H&C's team of marketing strategists. Contact us today to start generating leads.