Last night I was dining with my inlaws, enjoying the famous Hughes lasagne (for Irish folks, they sure have Italian cuisine figured out!) Following dinner I did the obligatory phone check... when you have a business you are always doing a quick peak to make sure that there isn't a fire to put out. There never is, call it entrepreneurial paranoia!
Tonight was special when I checked my phone because I had a notification from Dove. As in, the soap company. As in, I have never met anyone from Dove ever before, I simply tweeted an "honest selfie" in the name of empowerment once and I guess they decided to get in touch.
First, I felt like a total rockstar, I showed everyone and I shared it on my personal Instagram and Facebook. Why would this amazing brand take the time to message me of all people?! I loved it. I understand it is piece of a marketing campaign, but this one warmed me right up and has me grinning when I read it even still.
Second, it is a personal marketing initiative that does all of the above, and it appears to be reasonably authentic. I post a lot about my family, I post a lot about my travelling... they took the time to give it a look and go from there. Perhaps there is a staffer with sore hands and a full iPhone at the moment, but the time to make it look like what I do matters was a thousand percent appreciated. They wrote that card just for me, and they didn't have to.
This one was just a personal anecdote to give you the goods on a sweet little something that made my day. Make it a beautiful one folks!