If your website isn't delivering leads, you need to get to work.
Using these simple fixes, you can start to improve the conversion rates on your own website without needing to engage a marketing or design firm.
When a visitor arrives on a website they want to know what value the products or services can bring to their lives. They also want to be told what to read and where to go, even if they don't know it.
Websites that hide their value in overloaded copy and provide no sense of direction are websites with low conversion rates. You can fix this by refreshing your copy.
When you write copy you should focus on:
We like to refer to directives as CTAs or calls to action, if you read our blog often, you already know we are huge fans of this conversion tactic. CTAs come in many forms, but if you think back to the websites that you've last downloaded something from or submitted a form on, it was probably because your clicked a colourful button that included directive language.
You can use CTAs for many different purposes: to encourage visitors to view a specific page, as read more buttons, for service discovery, form submission and lead generation. Head over to our homepage, and you will find a page stocked with inbound marketing best practices CTAs or click here for more ideas on how to use CTAs.
Your website needs a blog, period. There are so many conversion based benefits to blogging that we dedicated an entire article to it, read that here. The Coles Notes of that article? A blog can be used to position you or your business as a thought leader within your industry and can drive highly qualified organic traffic to your website. Highly qualified traffic is visitors who find your website through a specific search in Google or other search engines.
Forms are professional, standardized, convenient and the best way to collection lead information and in turn, lead intelligence. When your website includes various forms instead of a written email, you control who the emails are going to, you can easily sort your database and best yet, you can easily apply the conversion techniques mentioned above.
These are some simple steps you can take right now to generate more leads and more sales. When you have implemented these steps to sales orient your website and are ready to take your business to the next level of supercharged sales, get in touch with a marketing and design team like, oh I don't know, Hughes & Co.