Marketing isn't advertising, it includes it. Marketing is all about informing your audience about your products or services and why they should buy from you instead of the competitor. The way you go about getting this message to the customer could include advertising; one of the most effective being social media.
Just because one product is cheaper then another, does not always mean it is better. Each customer has their own views and ideas about what is valuable to them, which means the customers determine which product or service is better. So ensure that you are marketing your product properly to give the customers the most value for your products.
Just because your target market is older does not mean you shouldn't advertise online. Around 73% of adults between the ages of 18 and 64, and 43% of adults over the age of 65 are now on at least one social media site. Don't miss out on the chance to connect with your audience.
The truth is, your marketing mistakes are costing you valuable leads, but they don't have to. Connect with the team at H&C Inc. to say good-bye to costly marketing mistakes and hello to an effortless marketing experience.