Considering that at least half of LinkedIn members have decision-making authority for their company, LinkedIn is a great place to connect with individuals who may be part of your target market. People you add or accept into your professional network have a level of trust with you, and you can then broadcast your message to them all at once and feel good about it.
Not only is LinkedIn a good place to get your product or service noticed by potential clients, but it can also be utilized to find a joint venture or partnership.
There are things to keep in mind when populating your LinkedIn page. Your presence should not be dull. You want a good amount of information about your business, full lists of employees with photos, consistent updates, populated products and services pages, etc.
Some people may have dismissed LinkedIn in the past as a social media fad, but it is clear in the present day that it has grown to become one of the most widely used social media outlets. And with all of your competitors using the platform to their advantage, why aren't you? Get on LinkedIn and start drawing followers to your website. Not sure how? The social media experts at H&C Inc. can customize a social strategy that fits your business needs. Let's talk.