I am not reinventing the wheel when I tell you that the digital landscape has changed and continues to change. If you have a new website and you don't have a blog, they did it wrong. There are so many reasons why this is a non-negotiable component of web in 2017, if your business objective is to make money, get a blog. I'll break it down for you.
Why would you build a site if you didn't want anyone to find it? You wouldn't. If you want to be found, you have to give them a reason to come. The hard truth is that a really beautiful website that is perfectly optimized requires a hell of a lot of maintenance to stay relevant. If you aren't putting in the time, it is like having a beautiful storefront off the main road with no signage. Who would do that? Nobody that knows anything about business. In truth, your site needs to perform and the easiest way to keep a site relevant and up to date is to keep blog content pumping. Your SEO will thank you.
You know what isn't going to grow your business? Talking about what an expert everybody else is on your social media channel! You need to be an authority and you need to make a space for that. You know what works amazingly well for that? A blog. Nothing is the definition of boring social like a brand that has taken zero time to invest in a good content strategy. If you received advice that just being there is enough, you got bad advice. You need to be creating relevant and interesting content. Engagement doesn't turn into money often enough to base a digital strategy on it. You need to blog.
The hard part of this is that your blog is the bare minimum when it comes to a content strategy online in 2017. This is the basics of intelligent digital presence, and you are playing catch-up if you aren't on this page yet. Businesses and consumers alike seek blogs to educate. It is the fastest growing content type on the internet, and you are a subject matter expert in your field. Relevant, qualified content is hard to come by. Get in the mix and deliver something outstanding to the audience of prospects that are doing their research online.
I hope you consider this a wake-up call and get your hands moving on the keyboard to start pumping out the kind of content that will grow a business. No time? Not sure how? Skeptical at best? Just give our team a shout and we will show you the number, the hard facts, the downright data about blogging. And we can get manage one for you! Let's get started!