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The real estate industry presents opportunity in lead generation and innovative marketing, and the best part is that you reading this demonstrates that you are amongst the early adopters that will get ahead start on the competition. When considering a real estate transaction, most people are not ready to be sold something by people they do not know and trust. This is why your inbound marketing strategy is focused on developing a trusting relationship, demonstrating a sound expertise in the marketplace and showcasing your savvy through thought-provoking articles.
The typical relationship of real estate and marketing is to make your message loud and frequent, showcasing the individual as the value proposition and hoping that the message sticks. While this has proven effective in the past, the cost today is unprecedented and it continues to increase. It also lends to a long sales cycle of building trust and turning a cold lead into someone that is ready to do business with you. Time consuming, expensive and ineffective in terms of scalability. So there has to be a better way.
With the introduction of the internet the consumer was given the power to peruse. We became a research driven community of people that are hungry for knowledge. The consumer can eliminate the process of listening to eager and aggressive sales people by doing the research themselves, and so your opportunity to personify the value proposition is being quickly eliminated. So how do you continue to grow your business? You employ the strategies of inbound marketing for real estate.
An effective marketing strategy is no longer about finding the right people, it is about making it easy for those people to find you. No longer push your message out but rather draw your prospects in. The consumer has more control but your thoughtfully established marketing strategy will create a smooth path to converting the consumer from stranger, to prospect, to lead, to client.