Make your website more Inbound Marketing optimized with these quick tips that are a snap to implement and will be a results generating machine!
Do the blogging challenge and commit to 20 blogs in one month. It is a challenge, it isn't supposed to be easy, so don't let the overwhelming number discourage you. Once you see the impact on your website traffic you'll be typing away like a champ every month.
Every business has a series of questions that are regularly asked by the prospect or consumer. Answer those questions before they have to ask them! Read their minds and get strategic with your posting. If you're the only person answering the questions already, you're the only person worth asking the next one they have.
Don't get hung up on one or two social mediums, get a scheduler and pump out relevant content like the thought-machine that you are. If you are scheduling to Facebook (it could be for an instant post), take the opportunity to schedule for Twitter, LinkedIn, Pinterest and other social mediums too. Get those messages out there!
You might not realize how important beautiful graphics are, and a bad job is evident from a mile away. Fear not savvy web users, you have tools at your fingertips that make everything easy! Check out Canva.com for the easiest way to create beautiful images in a snap.
Don't let anyone be unaware of who you are, make sure you get your branding on everything that you do. Ignoring your brand is like not wanting credit for the work of your company. Modesty in thought ownership is not one of those qualities that people will admire, it is one of those qualities that nobody will know about. Tell people that you are the thought-leader in your industry and do so with great information that they need!
When you have contact forms on your site, you are capturing information. It is a no brainer. If you want to generate leads from your website, you need to manage your contact forms and be regularly giving people reasons to get in touch with you.
What sets you apart in the marketplace? If the answer is a nice suit you've got problems. Really think about what it is that you do better than everyone else, what element of your business is going to make their life easier and then start generating content and social posts that communicate that.
We have finely tuned BS meters as consumers, so a company that doesn't wear its true colours in the digital age is going to be seen for what they are. Don't dance around the subject of what you offer, don't drag your company through the mud with accusations at the competition and don't feel like you have something to hide. You are a successful business person, drop some knowledge!
Your calls to action are the beautiful little buttons that take your audience to a landing page where they fill out a contact form in return for some seriously awesome stuff. So make those buttons scream "I am exactly what you should click on this page full of options." These buttons will be the traffic driver to your lead generating machine.
If you want the above Inbound elements to do some serious good for your business, commit. Don't let something else become more important, because without a commitment you won't get results and then everything will be more important than the thing that didn't work for your business. When you commit, you become a regular resource and you develop relationships with your readers. You become the go-to about the topic you are writing, and that is when the magic starts to happen.
So how do you get a great digital strategy, awesome graphics, enticing CTA and blog posts that work? We think we know a few people who can help. Let's talk.