The holidays are a big time when it comes to social media and is a great time to get your brand on the top of people’s minds. Your sales will most likely see a small bump come this time of year, however, if you plan accordingly the bump could be a lot bigger and reap a bigger return. Black Friday may be a missed opportunity, but now’s the time to prepare and implement your strategy for the rest of the holiday season.
Planning out your holiday-themed content
Preparing the content you want to put out this holiday season is important as many times businesses will become too busy with everything else going on at this time. The holidays are already in full force, so if you haven’t already, start getting a firm idea about the products/services you want to push this season, what offers and sales you want to use, and how you want to encourage customers to purchase.
Setting your ad budget
Once you’ve established the offers you want to promote and the frequency in which you want to do so, it’s time to start working out the amount of money you’re planning to spend. The holiday season is the most important time of year for online advertisers, and your competition will most likely have a strategy in place to compete with yours.
Auctions will most likely be expensive, resulting in you spending more for fewer clicks. This could result in a lower cost-per-acquisition and a higher return-on-ad-spend because consumers are more motivated to purchase your products. Try increasing your ad bids by a certain percentage, and adjusting as the season progresses.
Utilize Facebook and mobile ads this holiday season
With millennials holding most of the purchasing power in retail today, segmenting a section of the millennial demographic for your marketing tactics should be one of your priorities this season. Facebook is a popular spot for millennials to research gift ideas, giving you tons of potential reach. Choosing to advertise on the platform also gives you ad integration and analytics to see how your audience is being reached.
Instagram is also a hugely popular app when it comes to millennials and their shopping habits. Lucky for all of us, Instagram is owned by Facebook, giving you the chance to make your marketing strategies across both platforms synonymous with the Facebook ad manager tool.
If you haven’t already started your holiday marketing, specifically your digital marketing, now’s the time to get on it! The holiday season goes on for a while, so take advantage while it’s around. Our social media managing services start with a editorial calendar that make it easy for your to brainstorm, contribute or simple review our work before content is posted online. Connect with Krystyn to learn more about becoming holiday-ready with H&C Inc.