Business and marketing are synonymous, it’s a true, no-brainer statement. You spend money on marketing in the hopes that your efforts will get your brand into the public sphere with messaging enticing enough to drive leads and sales.
We all have marketing budgets and we all have strategies on where and how to spend that money and most times it never feels like enough. Most times we also aren’t 100% sure of how much “business” we are really winning from our marketing spends.
Spending your marketing dollars wisely is all about seeing a visible return for your efforts.
The power of digital marketing and the power of analytics to track your digital efforts is the power of visible ROI. This is what attracted Hughes & Co. to HubSpot and it’s why our clients find and can see incredible success. With that in mind, below are just a few strategy investment suggestions we have to offer.
Marketing and sales as an industry has changed. Consumers have moved away from traditional tactics, they're tired of being interrupted by cold calls, mail and commercials. Instead, your marketing dollars should be spent on developing your website and digital presence into a platform that attracts consumers. You do this by creating engaging, question answering content that can be optimized for search engines and shared across your social platforms. Your content writing (and exceptional designs!) should extend into your emails, your blogs, calls to action and premium content. Your content is your sale, the attraction to your website and the guide that turns traffic into leads.
SEO is a big initial spend but can be a transformative tool for strengthening your website. Think about how you search and research your purchases. You use Google and you more often than not choose the top search returns. This is where your business needs to be. On the first page of Google results, preferably in the top 3. It’s where you’ll be found and where you’ll find your sales qualified leads. We calls these organic leads and the only way to achieve leads like this across a number of search terms is to apply a strong SEO strategy. SEO is a science, an ever changing science, that requires the strategy of an SEO expert. Believe us, it is worth the spend.
You are probably already tracking your digital marketing's success over a number of platforms. That could be your post reach on Facebook, your website traffic through Google Anaytics and your email opens and clicks through your MailChimp account. You're bootstrapping, pulling together a ton of tools in an effort to get the big picture of your marketing strategy.
We believe in investing in a marketing analytics software that lays it all out and connects your various digital efforts to one campaign. HubSpot does this for us. The advantage of having a one-stop reporting centre to analyze your digital data and audience activity, is that you have the tools to make visible strategic improvements. You will always understand the big picture, because you will have metrics that outline your success and failures. ROI at your finger tips.
These three strategies, are ones we implement with all of our clients. They're important pieces of every one of our marketing campaigns. The most important piece? Your website. Before anything, your business deserves a website that looks beautiful and is designed to drive conversion and sales, it's worth the investment. Find out how your website measures up, book a consultation.