With 2.3 billion active social media users in the world and a whopping 8.3 billion advertising dollars earned by social networks last year, all signs point to social media as a leading channel for advertisers today. From Generation Z to Baby Boomers, the age spectrum on social media is broad, giving you the opportunity to target multiple buyer personas. Let’s take a closer look at different social networks and where your buyer personas are hanging out.
Facebook - 1.71 billion users. 40 million active small business pages on Facebook with 2 million of them paying for advertising on Facebook.
Twitter - 320 million users, 500 million tweets sent every day and 78% of people who complain to a brand on Twitter expect a response within an hour.
Instagram - 400 million users and over 80 million photos uploaded to Instagram every day.
Pinterest - 100 million users and 42% of all women online using Pinterest.
YouTube - Over 1 billion users and less than 10% of North American businesses currently on it.
Generation Z seems to have the biggest presence on Instagram and YouTube, seeing as 25% of teens aged 13-17 abandoned Facebook in 2014. User generated content (UGC) campaigns and incentives are encouraged to have Generation Z interact with your brand.
87% of Millennials use Facebook, and they’re also huge on the UGC. Facebook ads are a great way to reach this demographic, and you should also consider linking your online store and products in your social media posts as they love to spend money online.
Generation X isn’t very active on Twitter, but they love their online shopping. A total of 23% of all online shoppers are Generation Xers, and they’re a big fan of Pinterest.
They’re becoming more tech savvy, and 84% of them maintain Facebook profiles. A link in your Facebook advertisements makes sense for Baby Boomers, as 58% of them are willing to visit a company’s website after encountering the brand on social media.
Having an understanding of where your buyer personas are hanging out online can help you implement a strategy that best meets their needs. If you’re looking to better identify your buyer persona(s), check out the free resource below.