Do you have the door unlocked, the smiling face waiting and the welcoming curb appeal that invites traffic to your business? If you have it physically, great. But do you have the same vibes online? One of the most common issues when it comes to driving digital leads for a business is the appearance that not much is going on behind the website. So how do we make you available?
Aesthetically, you want to look good. And you want to look right for your industry, but different from your competition. Does a coral website full of floral graphics do much for the copier industry? Probably not. Does an industrial aesthetic invite new dental patients? Not likely.
Take a look at your industry, and consider it objectively. Are the messages that you are sending out into the world resonating with your audience? I don't just mean the tweets and posts, but the messages you are sending with the overall look of your company in the digital realm.
Be serious about your good looks, and get your website designed to be the breath of fresh air in your industry of stale and boring. Outside of the creative industries, it is pretty easy to be the company doing things right. Digital has yet to be embraced to its full potential and you can do better and more.
The fundamental element of inbound marketing that makes it different from traditional marketing is the way in which you approach your audience. Want to know the secret of sales? The person making the cold call hates it as much as the person receiving it.
Inbound works to attract people to your business that already know how valuable you are. The consumers that are converting on your website are there because they found you through some sort of digital interaction (search, social) and they thought you looked worth their time.
We use custom crafted content to build a relationship with those people (who are strangers to your business) and turn them into leads by offering lots of value in exchange for a little bit of information. Not everyone that converts on your website will buy from you, sign up for your services or be responsive to sales. BUT the percentage of those that are will be dramatically higher.
Your company brand and your personal brand will replace the sandwich board on the main drag. As in, you are going to be the best advocate for your industry and business. As you develop a robust and interesting digital presence, you are sharing that with people that you know.
Organically that following grows because you are absolutely someone worth listening to, you've demonstrated that with your thought leadership in blogging and discussing relevant topics. Your social media presence is amongst the most important elements of your business when it comes to digital lead generation.
On average the Hughes & Co. tweets, Facebook posts and LinkedIn posts generate 400 hits to our website daily. That is nothing to stick your nose up at! In addition, our most popular blogs were shared like wildfire through social media and they have gotten hits of up to 20,000! Of the conversions we see on our website, about 40% come from social media contacts.
If you want digital lead generation to work, you are being your most wonderful self and you are building an audience to view your stuff.
All of this will combine to make your digital presence even more exciting. And, we are happy to tell you that after many many inquiries about consulting services in which the business owner manages their inbound strategy to make it more cost effective... we have decided that we will do it! So, in the coming weeks we are developing a consulting plan that will be two months in length and will include the set-up of an inbound strategy and a weekly check-in to track progress, develop best practices and get you earning faster and building your business. Stay tuned!