The H&C Inc. team accepted the challenge of taking an existing publication to new heights when they took on the Vintage Weddings magazine project. We saw the potential for a romantic and elegant publication that exudes the same personality as an event hosted at a Vintage property. It was with this goal in mind that we accomplished an incredibly beautiful publication, pages lined with images from real weddings captured by many of Niagara's most notable photographers.
Our principal designer reimagined the aesthetic of the magazine, moving to a dreamy and light palette with textures and accents that connote the luxury and elegance synonymous with the brand. Our writing team worked to create articles that engaged couples could actually rely on during their wedding planning process, focusing on experiences and helpful content for their impending nuptials.
We also worked to make this a net zero project for our client, selling advertisements to cover our agency fees and the printing total on the project. The result is an elegant piece that accentuates their sales experience and serves as a standout collateral piece for prospective couples to peruse from home. It is truly one of a kind in the Niagara wedding marketplace.