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Softlips_Logo

Softlips

  • BRAND DEVELOPMENT STRATEGY
  • RESPONSIVE WEBSITE DEV + DESIGN
  • SEARCH ENGINE OPTIMIZATION

ENERGIZING DESIGN AND FAMILIAR NAVIGATION CREATES AN EASY-TO-LOVE USER EXPERIENCE.

Softlips creates unique, hydrating formulas for their highly sought-after lip balms. With an exciting line of flavours and new colour-changing formula, Softlips engaged H&C Inc. to develop a website as fun and stylish as their products. Softlips required a design that emulated all the things we love about ecommerce while directing web traffic to purchase from a third-party seller.

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RESULTS

Sporting an energizing colour pallet and made-to-order graphic design, the Softlips website aligns with the promise of a juicy user experience. The website is densely packed with valued information and high-resolution graphics to demonstrate Softlips’s promise of naturally-sourced ingredients and lightweight packaging. Bold text and swift navigation features make finding your favourite delicious lip gloss favour a breeze, while the ecommerce-style design supports the visitor’s needs and expectations of website navigation. For even more accessibility, the website promptly transforms into a Francophone-friendly experience with the click of a button.

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Brand development for a recognizable and creative feel

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Smooth website navigation

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Value-focused website design
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