Shannon Passero is one of the Niagara Region’s most well known brands, with a large following of local in-store shoppers. What the brand lacked was an engaging and high performing e-commerce solution. H&C Inc. implemented a full website redesign working to enhance the brand and create a sophisticated and modern online home. With a full e-commerce strategy, email marketing and social media management, H&C Inc. works to create a culture of online sales, expanding the brand reach significantly and making Shannon Passero a household name outside of her hometown.
H&C Inc. delivered a user-friendly design and fully optimized online store built on Shopify. Following launch, we set to work implementing a full e-commerce strategy that includes ongoing optimization of products and web content, sales oriented email marketing efforts, social PPC ad campaigns, and daily social media management. The results are a significant increase in online store visits, higher social engagement, and an increase online sales.