Home to over 1,000 native and exotic animals, Safari Niagara is beloved by families and friends alike. Their team strives to deliver an unmatched experience in nature, while committing to to the preservation and conservation of all wildlife. In light of the global pandemic at the beginning of the season, Safari Niagara was in need of a pivot in overall strategy - and fast! The H&C Inc. team pitched a new direction for their comprehensive Digital Marketing Strategy that drove traffic for online sales through social media and Google Ads.
H&C Inc. delivered a creative Pay Per Click Strategy, as part of Safari Niagara’s ongoing marketing efforts. Following the launch of their brand new Zoo Drive Thru concept and Ontario’s Phase 2 announcement, we got to work. We implemented a full Pay Per Click campaign for walk through traffic, accompanied by a discount campaign on Google Ads with a goal to increase online sales. The results of this 3 month PPC campaign were incredible; their landing page alone obtained over 17,400 visitors, paired with higher social engagement and an increase in online sales.