The H&C team was excited to take on the redesign of the current phisoderm® Canada website. During this project we relaunched the site with two new cleaners with a new formulation. It was important for us to reflect the new direction of the brand while continuing to display the original purpose of Phisoderm®. We created a clean design experience with beautiful imagery and negative space to communicate the brand's clean value proposition.
Phisoderm® has a focus on products that are formulated free, cruelty-free, and dermatologist tested. It was important for us to create a page that translates this message through content, iconography and imagery. The team focused on easy navigation and thoughtful page design to make it easy for website visitors to understand the products and get to where they need to be in two clicks or less. Through the development process, the H&C team focused heavily on the responsive website design making the website accessible through any device. The responsiveness and design elements were put in place to create a great user experience. Brand identity development also played a huge role in the relaunching of the Phisoderm® website. Our team wanted to focus on displaying Phisoderm® as a fresh and clean brand using beautiful imagery and a green colour palette to showcase the products health benefits. Phisoderm® products work to maintain the ever-important pH level of your skin because most skin problems occur when pH is out of balance. To showcase this message through branding the pHisoderm logo uses the pH sign rather than having the "P" be capitalized as it would in a traditional logo.
brand IDENTITY development
Strategic website design