.png?width=770&name=peoplefirst-logo-white%20(1).png "peoplefirst-logo-white (1)"){kind=logo}
Based in Niagara, People First aims to strengthen the foundations of professional organizations, leading to the remarkable execution of their vision and to extraordinary results.
From in-office strategy sessions to full-scale organizational development facilitations, People First helps each of its clients develop a unique people strategy defining and building their approach to their relationships with employees and building strong teams. People First came to H&C Inc. needing support to communicate their refreshed business model and attract new clients to the advantage of their new services.
Through this project, we built out a complete content strategy to reflect the new changes in People First’s business strategy. At H&C Inc., we are continually developing pillar content and cluster content to communicate new services. This content strategy includes an editorial calendar with valuable content that is SEO optimized for high-ranking search results and offers educational information for their website visitors. We also put a direct focus on People First’s LinkedIn strategy to connect with current and potential LinkedIn connections that would benefit from their services and content. As a result of these efforts, People First is experiencing a significant increase in high-quality web traffic and notable growth in their LinkedIn followers, engagement, and reach.
