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People First

  • RESPONSIVE WEB DESIGN + DEV
  • GROWTH DRIVEN DESIGN
  • SEARCH ENGINE OPTIMIZATION
  • CONVERSION STRATEGY
  • SOCIAL MEDIA STRATEGY
  • STRATEGIC MARKETING PLANNING
DEVELOPING OPTIMIZED CONTENT MARKETING STRATEGY TO CREATE BRAND EXPOSURE FOR RETURN ON INVESTMENT

Based in Niagara, People First aims to strengthen the foundations of professional organizations, leading to the remarkable execution of their vision and to extraordinary results.

From in-office strategy sessions to full-scale organizational development facilitations, People First helps each of its clients develop a unique people strategy defining and building their approach to their relationships with employees and building strong teams. People First came to H&C Inc. needing support to communicate their refreshed business model and attract new clients to the advantage of their new services.

People First Home Screen
THE PROCESS

Through this project, we built out a complete content strategy to reflect the new changes in People First’s business strategy. At H&C Inc., we are continually developing pillar content and cluster content to communicate new services. This content strategy includes an editorial calendar with valuable content that is SEO optimized for high-ranking search results and offers educational information for their website visitors. We also put a direct focus on People First’s LinkedIn strategy to connect with current and potential LinkedIn connections that would benefit from their services and content. As a result of these efforts, People First is experiencing a significant increase in high-quality web traffic and notable growth in their LinkedIn followers, engagement, and reach.

613%
INCREASE IN SITE TRAFFIC SINCE SITE LAUNCH AND MARKETING RETAINER COMMENCEMENT
65%
OF TRAFFIC FROM ORGANIC SEARCH
21%
INCREASE IN LINKEDIN CLICKS
People First Mobile
People First Web Pages
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Elevate the way you do business. Redefine your brand with H&C Inc.'s cutting-edge strategies, collaborative thinking, and constant reinvention. Your focus is growth. So is ours.