Parkway Social is the new identity of the former Parkway Lanes & Arcade. For over 60 years, Parkway has operated in St. Catharines as a go-to spot for bowling and social gathering for Niagarans. 2018 saw the space completely renovated and reimagined to become a business transformed! Parkway Social is Niagara's newest entertainment destination, fully decked out with a beautiful brand and website designed to align with their new look and feel, and elevate the digital experience while they nail the in person that can only be described as a complete strike!
H&C Inc. began by creating a fresh brand identity and logo for Parkway Social. This project was hungry for a website as dynamic as their new space. After thorough market research and many strategy sessions, we developed a visually stunning, responsive digital home, complete with a new online booking system for bowling reservations. Designed to showcase the space, their website is a showpiece of beautiful visuals designed to showcase their uplevelled amenities. This brand is young and trendy, and works to capture and encourage a social experience. Along with the new website, H&C Inc. launched an engaging digital marketing strategy to drive hype for the re-opening, and continues to set marketing records for this long-standing institution.