The hospitality industry in Niagara Falls has been hit hard by the immediate arresting of travel and unnecessary trips outside of the home. What is typically a bustling centre of activity during March Break became empty streets and closed attractions with the popular tourist destination Clifton Hill officially closing in light of the health warnings.
The image we are sharing with you below is the hospitality industry's response of solidarity and hope in these uncertain times.
The image shows multiple hotel properties with hearts and one adorning the word "HOPE," created by turning the lights on inside their rooms, strategically.
This image has been shared far and wide, representing the beginning of a movement for comparable sized buildings across the world to follow suite and do the same.