Developing a new website to solidify and raise awareness of non-bank lending
New Haven Mortgage Corporation is an experienced non-bank lender for alternate mortgage solutions in Ontario with expertise in providing loan origination, underwriting, loan servicing, and syndication of residential and commercial real estate. New Haven Mortgage Corporation understands that in today's market there is a need for every different kind of mortgage, for every type of borrower, so they approached Hughes and Co. for a brand new website to showcase their credibility and expertise in private lending.
RESULTS
H&C delivered a brand new multi-site to segment the offerings of their corporation including public, investor, and broker. This site offers an easy way to find information and point users in the right direction of the proper New Haven broker to assist them in their search. The website includes a splash page, contact form, and a sitemap in the footer for easier navigation to appeal to an older demographic. We have also helped New Haven by ensuring the right functionalities were included through research of buyer personas. Through extensive SEO practices including keyword research, New Haven Mortgage Corporation is positioned as a strong competitor in mortgage lending.
SEO STRATEGY TO DRIVE ORGANIC TRAFFIC
WEBSITE PAGE design + Development
GROWTH DRIVEN DESIGN
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