Iron Will Raw is dedicated to making a premium, natural and species-appropriate raw diet for pets. Matt Bonanno and Patti Moore are dog owners themselves and understand the importance of properly nurturing our canine and feline companions. They believe that raw feeding pets will nourish their true nature. This Welland-based company approached Hughes & Co. knowing that they had the best raw pet food in the industry. We worked with them to put together a website and tradeshow designs that reflected their amazing products. With a lead-generating website designed to optimize traffic, they can be confident knowing that the benefits of Iron Will's products will reach a wider audience (and more bowls of lucky pets).
Redesign an ecommerce website
Match brand to product: simple yet robust
Spread the gospel of raw pet food