Integrated Wealth Advisory is a team of professional financial advisors who continually strive to see every client realize their financial goals. Located in St. Catharines, IWA helps individuals, families and businesses in the Niagara area as they save for a new home or retirement, protect loved ones from financial losses or manage their business portfolio. When IWA came to H&C Inc., they sought a new brand experience that demonstrated their core values with the ability to attract leads and generate new business. To support these objectives, we designed a new logo and brand standards to ensure picture-perfect application of their new look every time.
The result of these projects was a corporate identity that Integrated Wealth Advisory’s members and clients are proud to stand by. We delivered three unique logo concepts for the client to choose from to ensure top-quality satisfaction with our deliverables. The new corporate identity integrated a colour palette with bold hues to create a strong and affirming first impression with prospects and leads. These colours were integral as we moved through the process of creating an identity where their values, mission, results and in-person experiences were integrated into the logo. IWA’s fresh new logo pays homage to the three facets of financial management this team achieves for their clients. When we landed on the perfect visual identifier for this growing business we developed comprehensive brand standards to ensure that all of their existing and future company assets boast their bold new look.
Thoughtful logo design