RESULTS

The Johnson Suites Guest House approached H&C Inc. looking to make a sophisticated entrance into the hospitality scene in Niagara-on-the-Lake, starting with a new brand identity and digital presence. H&C Inc. undertook a full branding exercise, establishing ideal buyer personas, competitor analysis, SEO strategy, and more to create a unique identity — The Gaslamp: An Olde Town Bed & Breakfast. With a new name, new logo, and brand guidelines in place, H&C Inc. created carefully optimized content to populate a website that reflects the luxurious and sophisticated feel of The Gaslamp, fully integrated with a third party application to allow and encourage online bookings.