Based in Niagara, Factory Surplus Direct supplies businesses around the world with automation and robotics parts and services. With a reputation built on superior customer service, rapid response part sourcing and procurement, and technical support, FSD brings efficiency to industries that demand speed and quality robotic parts. In an industry steeped in innovative technology, FSD came to H&C Inc. for a website as future-forward as their company’s mission. We had a blast reimagining the digital footprint of this brand.
The final product draws the eye with bold branding and contrasting colours that align with FSD’s commitment to superior robotic parts sourcing and client servicing. The website’s strong design is complimented by subtle, intricate details reflecting an attention-to-detail demanded by the robotics industry. Sporting an intentional balance of text and photography, the FSD website maintains both an informative and intriguing look inside the business’s products and services. Custom icons design with FSD branding in mind makes this website a one-of-a-kind. Our client boasts a creative in house team as well who suited this website up with videography of their team in action.
Bold colour palette