Since 1986, the Bowman family and their knowledgeable team at Fitness Solutions has provided countless customers, both residential and commercial, with high-quality fitness equipment and repair services. Originally launched as a mom-and-pop shop in Niagara, Fitness Solutions has now expanded into Hamilton to offer their in-depth knowledge and extensive range of products throughout Southern Ontario. Fitness Solutions approached H&C Inc. for a sleek and effective website redesign to reflect the high-quality experience their clients already know and love.
This project resulted in a fresh visual aesthetic that simplifies the user experience and is timeless in function and form to create a more well-rounded e-commerce experience that incorporates products for sale into the natural navigation of the site. Enhanced usability reflects the Fitness Solutions team’s dedication to its client-forward service. The new website design presents an immersive buying experience through easily viewed photography, accompanied by all the critical information and specifications buyers need to make informed decisions about their purchases. To complete the Fitness Solutions’ redesign, the project included an overall brand application that can be standardized and utilized in future marketing.