Cheekbone Beauty is an Indigenous-owned and founded, digitally-native, Canadian cosmetics company established in 2016 by CEO Jenn Harper. Keeping in line with her Anishinaabe roots, this amazing company recently launched a less-waste line of lipsticks, called SUSTAIN. This new product line is directly aligned with Cheekbone Beauty’s 2020 Sustainability Initiatives and Greener Goals. In need of an incredible way to strategically promote SUSTAIN, Cheekbone Beauty approached H&C Inc. to facilitate a Pay Per Click Strategy, paired with gorgeous lifestyle and product photography.
The SUSTAIN lipstick collection highlights Cheekbone Beauty’s efforts to cut out waste and reduce their impact on the environment. Despite the launch taking place amidst the global pandemic, the H&C Inc. team delivered an unparalleled PPC campaign, with a goal to drive online sales. Breathtaking, in-house photography and design, matched with extensive marketing research and thoughtful strategy, resulted in Cheekbone Beauty’s SUSTAIN PPC campaign on social media. The launch of this dynamic three-part campaign features 29 ad sets and 122 ads, each one as beautiful and strategic as the next. Not only were the aesthetics on point for the ads, the campaign performance was fantastic. As a result, Cheekbone Beauty has been on over 674,956 screens across North America.
OF AVERAGE LIFETIME SALES ARE FROM PPC ADS