css
Cancer-Society_Logo

Canadian Cancer Society

  • PRINT DESIGN
  • ART DIRECTION
POSITIONING A NATIONWIDE BRAND FOR ANOTHER YEAR OF SUCCESS WITH POLISHED PRINT MARKETING ASSETS.

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. The Canadian Cancer Society Fall VIP Lottery raises money for groundbreaking cancer research around preventative measures, cancer treatment and understanding rare cancers. This year’s Fall Lottery demanded an updated informational brochure to draw in more lottery participants and fund critical research. The Canadian Cancer Society approached Hughes and Co. for print design support to bring their 2019 lottery marketing to life.

Cancer Society_Workbox
RESULTS

The final product is a carefully-crafted, finely balanced design piece featuring critical information for lottery participants and bold graphics to attract new prospects. The 16-page brochure contains The Canadian Cancer Society’s trademark colour palette of bright yellows and oranges throughout to maintain the recognizable nationwide brand. A delicately designed balance of intriguing editorial content and exciting prize displays makes this print asset both an effective and visually stunning marketing tool.

Icon_ContentVisualVBalance

Delicate balance of content and visuals

Icon_BrandRecognition

Brand application for nationwide recognition

Icon_PolishedFinal
Polished final product
Cancer Society_Mockup2
RELATED ARTICLES

Get In Touch

Elevate the way you do business. Redefine your brand with H&C Inc.'s cutting-edge strategies, collaborative thinking, and constant reinvention. Your focus is growth. So is ours.