CAA Niagara is our local branch of the Canadian Automobile Association, which is a non-profit organization that provides roadside assistance, insurance, travel services, and other rewards to its members. It is a longstanding local organization that has a deep and valuable presence in many community events, fundraisers, and programs across the Niagara Region.
H&C Inc. was enlisted to help CAA Niagara develop a marketing automation system designed for lead nurturing, complex consumer profiling, and lead generation. We created multiple segments and HubSpot workflows designed to boost efficiency and sales within the company, for new and current members. In our efforts, we designed a sales-based program that would combine the marketing strategy and sales department to maximize productivity.