We love case studies. We must admit it. I mean, have you seen our portfolio page boastings many of the exciting and impactful projects we have been working on? We are so enthusiastic about our clients and the work we do for them. And while case studies are a great way for us to shout from the rooftops how much we love our jobs, it’s more than just that.
Proof of the goods and services you provide
Case studies are like the product samples of the digital industry. They’re the perfect way to showcase your work and confidently display the goods and services your company has to offer. And of course, with good case studies are facts and statistics that back up the choices you made when helping the client your worked with. Website visitors and leads cannot deny your work when the evidence is so readily available to them. When clients come to you looking for support to get results, your case studies will be just a click away to show them results are possible with they collaborate with your company.
Credibility is key
Like is the case in many industries, your company likely faces some strong competitors when trying to get clients’ business. Your company needs a way to stand out and put their most credible foot forward to show leads that you’re capable of doing the task at hand. You case studies are instant proof that dozens of other clients have put their trust in you to do the job right the first time. Likewise, it always shows that you’re proud of the work you’ve done in the past and want to show it off (which suggests that it’s work worth showing off). A healthy portfolio filled with case studies is an indicator to any client that your company can be trusted.
Offers great SEO and social content
It goes without saying that each of your case studies should have their own page on your website. If you do not know the importance of this, catch up on your web design knowledge here. When you create a case study using strategically selected keywords, you’ve just created another way for people to find you online. Each case study has amazing potential for search engine optimization - ensure sure you’re making the most of it here. In case SEO wasn’t the selling point for you, consider the useful social media content that comes out of a case study: showing off a client, outlining the things you’ve learned, using a project an example. Promoting your case studies on valuable platforms like LinkedIn will draw more people to your website to learn about what you do.
If you love your job, if you’re proud of your work, or if you’re simply looking for a new way to draw people in and generate leads, consider adding case studies to your website. Let’s showcase your work and give your company the credibility it deserves. Contact us to build your portfolio page and develop your case studies.