Exceptional products and services deserve to be shown in their best light.
From a digital marketing perspective that means a highly optimized website, an inimitable showcase that details the superiority of your offering and leaves no questions as to why you are better than the competition.
Your website is often a first impression for future customers and its quality reflects on who you are as a business. Yes you are judged, rated and chosen (or not) on the strength of your online presence. Your business in its best light online, means access to highly qualified leads and ultimately more customers.
A SHOWPIECE WEBSITE
Below are our thoughts on the basics of a stellar online presence for businesses.
We have formerly taken on the challenge of creating a website for DRT Custom Homes, a team of incredibly talented custom home builders and renovators who deserved a showpiece of a website, one that truly spoke to the luxury of their product. You could say we had the same intentions for our own new Hughes & Co. website. Images are at the forefront of both these web projects, they are what helps us to communicate the value of the products and services offered.
It’s important to invest in high quality imagery and a well strategized design, your business deserves it and your online presence will benefit greatly from it. In DRT’s case, their project gallery clearly communicates the quality and stunning design of their product, which speaks unquestionably to the high-end service they provide. This gallery is what is driving their new influx of potential customers.
CONTENT THAT SELLS
The content on your website touches on many aspects of lead generation. Today, consumers research to answer the questions and find products or services that meet their needs. The more directed your content is to your target audience the better your sell.
Content can also help you get found, if it is optimized for search engine searches. If people are finding your website organically you need to make sure that what they land on is directive, compelling and simple enough to navigate so that you are able to create leads.
CALLS TO ACTION AND PREMIUM OFFERINGS
Generating leads starts by creating directives for your site or call to action buttons. These buttons tell customers where to go to get the information they need, keeping their navigation around your website fluid. Through these buttons you can determine importance and ensure that eyeballs are reaching the content necessary to facilitate sales.
What further helps to capture a lead is a special offering. For DRT custom homes that is a free estimate on a custom build and on Hughes & Co. that looks like a free marketing assessment or a free ebook download. These offerings not only operate to capture leads but they are telling about who you are and your services.
There are many more elements that go into creating the online presence that your business deserves, the bottom line is a high quality website puts your business in its best light so that you are able to capture customers and grow. Check out some of our latest web projects by clicking here.