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Why your job posting should be backed with a marketing campaign

When you are looking for someone to join your team, you are not just looking for anyone to join your team. The right skillset is a good place to start when recruiting a new employee, but there are some other important factors to consider when making a decision that will impact the rest of the workplace. More and more, employers are hiring for “fit”, someone that can do the job asked of them but also work well with an existing team. So, how do you find someone who is the right “fit”? This is just one of the reasons your next recruitment efforts should be backed by a marketing campaign. Keep reading to find out the other benefits:

Employee branding

A part of hiring for fit is finding someone who not only fulfills the experience or skill set required, but also believes in your company and what you stand for. Employees who believe in the work they do will be more efficient and effective at their job. When you market your company within your recruitment efforts, potential applicant will immediately be able to determine if they hold the right values to become a part of your company. If they do not, it will lead to fewer resumes you’ll have to sift through to find the right person.

Increased team diversity

According to research conducted by McKinsey and Company, gender diverse teams are 15% more likely to outperform, while ethnically diverse teams are 35% more effective. Just like a regular marketing campaign, your outreach efforts will be more targeted than simply posting the job ad on generic job boards. Through a buyer persona-oriented marketing campaign, you’ll be able to narrow down your target audience to find the right candidates for your team.

Faster hiring process

Move the hiring process along with a marketing campaign that can be altered and applied to a variety of job positions that you may be hiring for in future months or years. When you have a concrete plan for promoting your open job positions, each onboarding process will decrease in the amount of time it takes to find the right candidates and sift through underqualified candidate resumes.

As a growing business ourselves, we look for candidates that make H&C a better place to work and a stronger team to do business with. If you’re ready to find the right candidate to take your team from good to great, our sales director is ready to discuss your next recruitment marketing campaign.


Grace Howes

AUTHOR: Grace Howes

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