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Identify Your Target Market

Is your business struggling to identify exactly who you should be marketing to? With so many...
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The World of Typography Part 3: Fine-tuning and the End-User Experience

If you've read part 1 and part 2 of our exploration of type, you've got the perfect bold serif...
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Political Campaigning in the Digital Realm

Estimated Reading Time: 4 Minutes Election season is upon us, in fact, the Hughes & Co. locale is...
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Why User Experience Comes First in Web Design

You’ve all experienced it. You visit a website you’re interested in, but once you get there you are...
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Tips for designing a great logo

 In today's world of cheap and fast design work, you can get your company a logo for almost next to...
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Print and Web Design in 2014: A Return to Simplicity

To quote the prolific German poster designer Lucian Bernhard: "Simplify." A one-word tenet for any...
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The World of Typography Part 2: Font Pairing and Hierarchy

In our last post we explored briefly the history of typography and how typefaces have evolved over...
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The World of Typography - Choosing the Right Font

ESTIMATED READING TIME: 4 MINUTES Typography is the art and technique of arranging type to make...
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Using Instagram for Business

Every business is different but share the equal need for impactful marketing. Some businesses use...
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Infographics: When to Use Them

Infographics are simply a visual (like a chart or diagram) used to represent information or data....
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Designing an Effective Business Card

The business card. It is one of the classic marketing tools which is used to market not only your...
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Sochi Style and Design

Every four years, Canadian pride reaches its peak for 2 weeks in February when the world gets...
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Custom Graphics for Dummies: Canva

First of all, party foul. Who do we think we are calling you dummies?! Not cool Hughes & Co., am I...

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