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Inbound Marketing Fundamentals

Inbound marketing is a relationship focused approach to marketing that is customer-centric. It's...
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Creating and Using Effective CTAs

Last week, we released our newest free download - Easy To Use Custom Website CTAs. What we didn't...
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5 ways to improve your website

  There is room for improvement on every website. A tweak here and there can improve conversion...
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How your ugly website affects your marketing efforts

Are you the type of business that allots a large chunk of your annual budget into marketing efforts...
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Knowing How and When to Redesign your Website

You might consider a website redesign for a variety of reasons. To incorporate rebranding, improve...
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Choosing a Colour Palette

Picking colours in a design can be very alchemistic. There is a significant amount of play involved...
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The LCBO Re-branding: Will it affect sales?

The Liquor Control Board of Ontario has updated their branding. Re-branding is a process that every...
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The World of Typography Part 3: Fine-tuning and the End-User Experience

If you've read part 1 and part 2 of our exploration of type, you've got the perfect bold serif...
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Political Campaigning in the Digital Realm

Estimated Reading Time: 4 Minutes Election season is upon us, in fact, the Hughes & Co. locale is...
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Why User Experience Comes First in Web Design

You’ve all experienced it. You visit a website you’re interested in, but once you get there you are...
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Tips for designing a great logo

 In today's world of cheap and fast design work, you can get your company a logo for almost next to...
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Print and Web Design in 2014: A Return to Simplicity

To quote the prolific German poster designer Lucian Bernhard: "Simplify." A one-word tenet for any...
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The World of Typography Part 2: Font Pairing and Hierarchy

In our last post we explored briefly the history of typography and how typefaces have evolved over...

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