Whether you’re thinking of hiring on a marketing agency to build your new website, or you’re already working with the perfect agency for your business, your marketing meetings are crucial for keeping everyone in the know and maintaining your vision for your brand. At H&C, we know that running your own business is challenging and time-consuming, so we’ve put together a few tips to help you make the most of your next marketing meeting and save you some precious time.
If this is your first meeting with your marketing agency, you may not have been assigned homework yet. It’s important to simply get to know your marketing agency before a deep dive into your next steps. However, if you’ve met with your account manager previously, it’s likely they’ve asked you to consider looking at websites you like before a web design meeting or to peruse social media to see what style of online presence you want. Walking in prepared for your next marketing meeting, whether it’s your first or your tenth, will help kickstart the meeting to make the most of your time with them.
No matter where you are in your marketing process, we always encourage clients to ask questions. Wondering what kind of work your marketing agency has done comparable to yours? They have that information. Would you like to see some other options for website design? Your marketing agency will only know this if you ask them to email you some new samples. Communicating any questions or concerns is vital for your agency to know your brand’s needs. And writing these questions down ahead of time will ensure that you’ll walk away from your meeting with the answers you need to feel confident about your brand.
If you’re working on a rebrand or a web design and you don’t have a complete vision for your brand, that’s okay. Writing down a few words to describe how you want your brand to make people feel, or even coming to the table with your business’s values and mission statement will help your agency’s designers develop a concept that speaks to you and your clients. Taking a couple of minutes before your meeting and writing down a few ideas will [go the distance] in preparing you for your next marketing meeting.
Your marketing agency is a wealth of knowledge that is prepared to lay out all of your options when it comes to their services. However, your marketing agency will only know the right things to offer your business if you tell them the goals you want to achieve. Writing down your business goals for the next 6, 12 and 24 months will help your agency develop a plan unique to your business needs. This especially comes in handy if business owners new to the marketing world who are unsure about different strategies and their outcomes.
Getting to know your brand, business goals, vision and concerns drive your marketing agency towards producing the best results for you. Not only will this preparation help your marketing agency develop a concept for your brand, but it will also help to launch an efficient meeting to give you more time to talk strategy or help you wrap up your meeting early and continue on with your busy day. If you’ve got your notes ready and you’re looking to sit down and get to business, our sales director is just a click away.