The Client: Brock Office Automation

Brock Office Automation specializes in office solution sales and service. The company handles the sales and service of small, medium and large scale office equipment, digital presentation solutions and document management solutions. Brock Office Automation prides themselves on small businesses helping small business and has the distinct advantage of an in house service department to meet the needs of clients. BrockOA provides a wide breadth of products to best service the consumer, that demonstrates a commitment to the best technology for the client, not the most profitable product for the brand.

Pre-Inbound: No metrics for tracking ROI

Although BrockOA had a strong foundation in the community, they did not have a strong lead generation resource in place. The company relied on reputation and referrals to generate business. They had exacted few marketing efforts within the twenty-four months prior to signing with Hughes & Co. A third party company managed BrockOA’s website, which lacked a clear value proposition, the content was not formatted for readability, nor was it mobile ready.  

The stats

• 100 website visitors per month

• Low social media reach: 231 followers across Facebook, Twitter and LinkedIn

• 0 tracked conversions

The intervention: Enter Hughes & Co. with HubSpot

The Hughes & Co. team could see the potential for a successful inbound marketing strategy. Strong efforts by BrockOA’s competitors identified the need for strong brand awareness, protection of market shares, as well as the generation of more qualified sales leads.

The Plan: The development of a strategy

Brock Office Automation had not been implementing a marketing strategy for the twenty-four months prior to contact with Hughes & Co. BrockOA was looking for a method to track return on investment (ROI), as their previous website did not afford them the opportunity to trace back any business to the site.

• Creation and Maintenance of Blog: Hughes & Co. created and now fully maintains a blog that features manufacturer innovations and awards, answers frequently asked questions, and outlines organizational and employee level benefits. All content is fully optimized with competitive keywords.

• Creation of Premium Content: An integral feature of inbound marketing is premium content offerings; this creates the opportunity for Brock Office Automation to be the experts and generate leads. Hughes & Co. creates and disseminates premium content pieces on a quarterly basis to encourage conversion and capture information from website visitors.

• Landing Page and Form Creation: The addition of landing pages and forms is where Brock Office Automation captures and nurtures leads. Using Hubspot, state-of-the-art marketing software, Hughes & Co. can deliver and nurture potential customers and current clients.

• Full Site Optimization: Hughes & Co. has fully optimized the Brock Office Automation website, ensuring the best performance in search engines across the board.

The Results: One year later, the client is still going strong

Brock Office Automation completed one full year of full inbound methodology in October 2014. Their organic search has grown steadily, growing 225% over the course of one year.

Further examples of their successes are as follows:

• Growth to 1000+ visitors per month

• 327 leads and counting

• Top page search results