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Inbound Marketing Fundamentals

Inbound marketing is a relationship focused approach to marketing that is customer-centric. It's...

Alex Blackadder

Alex Blackadder

Recent Posts

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The biggest marketing influencer in the world is operating in Niagara

You’ve probably heard the term "marketing influencer" tossed around as of late. The way in which...
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Tips for running lead driving email marketing campaigns

Email marketing is the best tool you can use to drive leads and sales for your business. It is the...
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How do you make sure the content you’re sharing on Facebook is seen?

Facebook feels like the ultimate social site to share your brand’s information, but the reality is,...
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Hughes & Co’s number one strategy for increasing website traffic

Two weeks ago, we released some client results that we are incredibly proud of. In case you missed...
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Simple fixes to sales orient your website

If your website isn't delivering leads, you need to get to work. Using these simple fixes, you can...
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Why are there so many buttons on the websites I visit?

There is a point to all of the buttons on the websites you visit and they actually serve a very...
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The best practices for constructing a blog post

People always ask us what the easiest way to get started with content marketing is, and our answer...
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Four ways to improve your marketing right now

The end of the year is a time for reflection. It is a chance to look at the big picture,...
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A Lesson In On Point Black Friday Marketing Emails

It’s been just two weeks since the four day Black Friday, Cyber Monday event and between those four...
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Why it's important that your website speaks to your customers

Does your website speak about your business or does it speak to your customer? You may be wondering...
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Why organic website traffic is important for your business

When we sit down with prospective clients to discuss the goals they have for their business, one...
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How valuing research over design can drive the success of your website

Within marketing there are two parallels; design and strategy. Marketing is a balance in this...

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