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Inbound Marketing Fundamentals

Inbound marketing is a relationship focused approach to marketing that is customer-centric. It's...

Alex Blackadder

Alex Blackadder

Recent Posts

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Talk to your potential customers, don't talk about yourself

When you look at as many websites as we do here at H&C Inc. it is easy to identify many kinds of...
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How Metrics Guide the Ongoing Evolution of Your Website

You don’t have to be a mathematician to create a great user experience on your website. However,...
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H&C Inc. Announced as AOR for Prestige Hospitality Group

THOROLD, Jan. 17, 2019 - Niagara-on-the-Lake based hospitality group, Lais Hotel Properties Ltd.,...
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Why and how businesses are using Facebook Messenger

You may have noticed a number of changes to Facebook as of late. One that has stood out to me is...
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Insights from Inbound 17

Every once in awhile, you meet someone or you discover something that just simply resonates with...
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How to Get More Data On Your Website Visitors For Free

The value of customer data is unquestionable. The more you know about your customers, especially...
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Why we love using video content on Facebook

As a business, it's very difficult to get great organic reach on Facebook. This is because the...
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Why mobile responsive websites matter, a lot

How often are you on your phone? A lot, right? Studies show that mobile use of the internet is...
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The ecommerce platforms we recommend for your business

The advent of the internet has created multiple new avenues for businesses to reach potential...
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Five ways to improve click rates on your email newsletters

Email is a powerful marketing tool. It's a tool that drives brand awareness, brand devotion and...
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Creating a great user experience on your online store

Online stores are growing in popularity and, more importantly, becoming integral revenues streams...
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It’s time to stop being afraid of video marketing

Video is intimidating, I get it.  We’re used to these beautifully polished, image rich, scripted...

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