Better Roots Growing is a new-to-market cannabis consultancy that works with home growers in a variety of capacities, from in-person expertise to digital education and eventual eCommerce. Founder Josh Ralph noticed a void in the service aspect of this industry; the Better Roots team now works to fill it through personal, professional service to assist in the cultivation of quality cannabis, at home. They approached H&C to develop a brand that captures the heart of their company, paired with a website to introduce their customers to a suite of accessible and readily available products and services. The results? A website with full eCommerce capabilities and the flexibility for expansion into a robust seller's market.
In an effort to change the connotations that exist in the cannabis industry, H&C Inc. designed a brand new logo that promotes a professional and modern approach to cannabis sales and education. This new logo transcends the traditional thoughts associated with the cannabis industry and provides Better Roots Growing an avenue to introduce approachable, consumer-focused cannabis consulting. In addition to beautiful new branding, H&C Inc. developed a Quick-To-Market website strategy, resulting in a gorgeous end product that's ready to grow to eCommerce. The Amazon storefront is in place until Better Roots Growing is ready to manage an online store on its platform and traffic is guided through the consultancy end of the business. With a brand new logo and online presence, Better Roots Growing is now uniquely positioned for quick success in the business.
BRAND IDENTITY DEVELOPMENT