Abatement Technologies® manufactures innovative products for the indoor air quality market. Noting containment issues during critical environment construction projects, the Abatement engineering team provided a critical solution: the AIRE GUARDIAN® SHIELD. The H&C strategic team created a comprehensive inbound and traditional media launch strategy to help get the SHIELD system on contractors and healthcare facility radar faster.
Our design squad, led by Tiffany Howes, created a dyanmic visual brand for the SHIELD which translated into a innovative landing page and many other digital elements. Tiff's incredible design supported a full inbound strategy including email marketing automation, video, social media, blogging, tradeshow marketing and PR.
Included below is a snapshot of the work to date done in support of the launch of the AIRE GUARDIAN® SHIELD.
Create a dynamic brand unmatched in the industry.
Modernize the digital game with specialized technology.
Launch a brand new product with a full inbound campaign.
The AIRE GUARDIAN® SHIELD is no ordinary product and H&C believed that it deserved an industry leading landing page to support sales and marketing efforts. Our designers and developers created a dynamic web page that pulled the advantages of the SHIELD system and demonstrated ease in use of the product through video mapping technology.
To cement the SHIELD system as the new standard for effective
infection control in critical environments a comprehensive inbound strategy is being delopyed.
Our team strategized a email marketing automation campaign along with SEO, blogging, PR and social media to support the launch and continued success of the SHIELD system. We also support Abatement in the development of a comprehensive video library in support of the SHIELD system.
Tiffany once again applied a modern, dynamic design to the SHIELD's supporting sales materials. Content is easy to digest, product focused and highlights the true advantages of this game changing product.